SIFAX Group, one of the fastest growing multinational corporations with diverse interests in maritime, aviation, haulage & logistics, oil & gas and hospitality, has won the Nigerian Institute of Public Relations (NIPR) Corporate Citizen Excellence Award.
The award was conferred at the annual NIPR Presidential Dinner & Award Ceremony held in Abuja.
According to Dr. Rotimi Oladele, NIPR President, while presenting the award, SIFAX Group won the coveted award due to its “winning team philosophy, best fit practices in corporate communication and landmark in corporate social responsibility.”
While reacting to the award, which is one of many that the company has won in recent times, Dr. Taiwo Afolabi, the Group Executive Vice Chairman and CEO, SIFAX Group, noted that impacting the society through creative social initiatives is a key part of the company’s business philosophy, adding also that the company believes that strategic communication is an important factor for business success.
He said; “We are thrilled by this recognition from a foremost professional body like NIPR. I believe this award is a reward for our modest contributions to the society. While we are in business to add value and make money, the company recognizes the role of giving back to the society. We are very rigid about our commitment to this.
“Our corporate communication is also very strategic. Few months ago, we launched a new brand identity that signifies our resolve to deepen our participation in the country’s economy and beyond.”
Aside having a very robust CSR unit, SIFAX Group partners with Ajoke Ayisat Afolabi Foundation. The foundation focal points include women empowerment, girl-child education, education/vocational training and indigent financial support, among others.